About Us
Our Team
Empowering Retail Innovation and Transforming Shopping Experiences"
At Cust2Mate, we are passionate about transforming the retail landscape and empowering businesses with innovative solutions. As a leading provider of retail technology, our mission is to enhance the shopping experience and drive success for retailers and brands.
CACR Growth
Years Of Experience
Team Members
Our Commitment
Our Commitment to Elevating the Retail Landscape
What sets us apart is our commitment to exceptional results. We believe in the power of data-driven insights, and our platform provides comprehensive analytics and reporting tools that enable retail media buyers to optimize their campaigns and maximize return on investment. With Cust2Mate, you can unlock the full potential of retail media and drive growth for your business.
Collaborative Approach,
Proven Results
A2Z Smart Corp.
The Flagship Product of A2Z Smart Corporation
A2Z Smart Technologies Corp, a Nasdaq-listed company, is at the forefront of the rapidly growing smart shopping cart industry. With a focus on creating innovative solutions for complex challenges, A2Z is transforming the retail landscape.
Our team
Driving Retail Innovation with Passion and Expertise
Meet our dedicated team of industry experts and innovators who are passionate about revolutionizing the retail landscape and delivering exceptional solutions tailored to your business needs
Joseph Ben Tsur
Chairman and Director
A serial entrepreneur, Joseph Ben Tsur has vast experience establishing successful companies and expanding them into new markets and industries. Among other roles, he has served as Chairman of the international Elad Hotels chain, Director of MARLAZ Holdings, with a portfolio of publicly traded industrial, real estate, communications, and hi-tech companies, and as CEO of DIG Ltd., which produces and markets electronic components sold throughout Israel. With several patents to his name and a proven track-record, Mr. Ben Tsur is the driving force leading A2Z into the future.
Guy Mordoch
CEO
Operational growth specialist. Leveraging his multi-industry and global leadership skills & experience in the past 25 years, Guy Mordoch has an impressive track record of successfully transforming and building new businesses by creating infrastructure for scale with operational excellence, developing products & solutions, and penetrating into new markets. Mr. Mordoch’s objective is to lead Cust2mate to become the leading smart carts and data solution provider to the global retail industry
Gadi Graus
President and Director
After 30 years as an active commercial, corporate and M&A attorney, Gadi joined A2Z as President, with a mission to develop the corporate strategy of A2Z and its subsidiaries, identify potential joint venture partners and targets for acquisition and assist in their integration and support the commercial development of the technologies of A2Z
Hila Kraus
Director of Sales
An experienced and target-oriented technology sales manager, Hila Kraus has a strong background in devising sales and marketing strategies and building a loyal client base. Ms. Kraus has extensive experience in marketing in the retail sector. Ms. Kraus holds a B.A in Business and Marketing from University of Derby, certification from Northwestern University.
Yaniv Levy
Director of Customer Success
With worldwide experience in leading and managing the delivery and customer success units of international companies in the Retail, Travel, and Cyber Security arenas, Yaniv Levy brings more than 20 years of vast knowledge by managing international customers’ experiences and handholding them through the ‘customer life cycle’ by adopting new solutions and aiming them for success.
Amnon Peleg
Chief Technology Officer
A recognized specialist in telecommunications, energy, and systems operations, Amnon Peleg has vast experience in overseeing the development, introduction and implementation of new technological processes and the execution of complex projects. His background includes more than two decades of service as Technological Project Manager for Israel’s Prime Minister’s Office.
Gal Gonen
VP Product
Gal is a product management leader with proven results working with SMBs and Enterprises around the world, amongst them are Wholefoods, Sainsburys, Pilot Flying J, BP and many more. More recently, Gal has managed at NCR one of the most widely spread Convenience-Store POS product in the world, with over 36,000 sites worldwide.
Barak Meri
VP R&D
Mr. Meri bringing vast experience in R&D for the retail market with expertise in C-Store development. Mr. Meri previously served at NCR in various management and development positions where he served as Department Manager, Team Leader and Developer.
David Lenchner
Chief Technology OfficerTechnical Customer Success manager
Mr. Lenchner led the technical Customer Success Manager department at NCR Israel site with more than 20 years of experience in IT retail solutions. At NCR Mr. Lenchner was the technical leader responsible for the rollout of the NCR Self-Checkout solution in Israel as well as the Scandinavian retail market. He also served at NCR for six years heading the UK retail market with supermarkets like Sainsbury’s and Iceland and other retailers like Jumbo in the Netherlands.
Amit Magen
Israel BU GM