Meet the Cust2Mate
Management Team


Creating innovative solutions for complex challenges. That’s what made A2Z Smart Technologies a leader. Now, we’re leveraging the know-how from more than 3 decades of designing sophisticated systems for Israel’s security and law-enforcement forces, to power our way into the civilian market. A2Z’s flagship products range from advanced automotive fire-prevention systems to the world’s first proven-in-use mobile self-checkout shopping carts, remote-controlled bomb-disposal and fire-fighting robots and unique portable energy smart-packs.

Whether revolutionizing retail sales or protecting people, we focus on saving time, saving money and saving lives.


Rafael Yam
CEO Cust2Mate Ltd.

Hila Kraus
Director of Sales
Yaniv Levy
Director of Customer Success

Yossi Rabinovich
Head of R&D

Amnon Peleg
Chief Technology Officer

Gadi Levin

Yoav Linik
VP Operations

Gal Gonen
VP Product

Barak Meri

David Lenchner
Technical Customer Success manager

Joseph Ben Tsur
President and Director